Dual-coding theory
id:
dual-coding-theory-233-15639406
title:
Dual-coding theory
text:
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture superiority effect. According to Paivio, there are two ways a person could expand on learned material: verbal associations and imagery. Dual-coding theor
brand slug:
wiki
category slug:
encyclopedia
description:
Theory of cognition
original url:
https://en.wikipedia.org/wiki/Dual-coding_theory
date created:
date modified:
2024-01-15T17:03:11Z
main entity:
{"identifier":"Q4118865","url":"https://www.wikidata.org/entity/Q4118865"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/a/a4/Visual-Storytelling.jpg","width":1208,"height":806}
fields total:
13
integrity:
15