Donald Lehmann
id:
donald-lehmann-289-12958052
title:
Donald Lehmann
text:
Donald R. Lehmann is the George E. Warren Professor of Business Professor at Columbia Business School. A Fellow of the American Marketing Association, he is known for his work on choice and decision making, innovation, and new product development. Lehmann receive his BA from Union College, and his doctorate from Purdue University in 1969. His doctoral thesis "Choice among similar alternatives : an application of a model of individual preference to the selection of television shows by viewers" wa
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Donald_Lehmann
date created:
date modified:
2024-01-16T17:41:24Z
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image:
fields total:
13
integrity:
13