Diversification (marketing strategy)
id:
diversification-marketing-strategy-234-14157598
title:
Diversification (marketing strategy)
text:
Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Diversification_(marketing_strategy)
date created:
date modified:
2023-12-16T14:49:07Z
main entity:
{"identifier":"Q3711935","url":"https://www.wikidata.org/entity/Q3711935"}
image:
fields total:
13
integrity:
13