Direct marketing
id:
direct-marketing-179-15627477
title:
Direct marketing
text:
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcom
brand slug:
wiki
category slug:
encyclopedia
description:
Model of communicating discounts and other sales offers
original url:
https://en.wikipedia.org/wiki/Direct_marketing
date created:
2004-05-19T12:27:50Z
date modified:
2024-09-05T09:52:50Z
main entity:
{"identifier":"Q677073","url":"https://www.wikidata.org/entity/Q677073"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/e/e5/Pile_of_junk_mail.jpg","width":979,"height":560}
fields total:
13
integrity:
16