Dialogue marketing
id:
dialogue-marketing-199-10001135
title:
Dialogue marketing
text:
Dialogue marketing emerged in the early 2000s as companies engaged willing consumers in an ongoing dialogue to create lasting relationships. For example, based on data, marketers invite groups of likely consumers to connect with the company. The engagement process provides value to both the consumer and the company. Marketers use these opportunities as data collection points. The companies use the data to further customize their marketing messages and personalize the experience for their consume
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Dialogue_marketing
date created:
date modified:
2023-09-13T22:13:38Z
main entity:
{"identifier":"Q1208486","url":"https://www.wikidata.org/entity/Q1208486"}
image:
fields total:
13
integrity:
13