Denomination effect
id:
denomination-effect-162-7141641
title:
Denomination effect
text:
The denomination effect is a form of cognitive bias relating to currency, suggesting people may be less likely to spend larger currency denominations than their equivalent value in smaller denominations. It was proposed by Priya Raghubir, professor at the New York University Stern School of Business, and Joydeep Srivastava, professor at University of Maryland, in their 2009 paper "Denomination Effect". Raghubir and Srivastava conducted three studies in their research on the denomination effect;
brand slug:
wiki
category slug:
encyclopedia
description:
Form of cognitive bias relating to currency
original url:
https://en.wikipedia.org/wiki/Denomination_effect
date created:
2009-06-24T01:09:08Z
date modified:
2024-08-27T18:03:14Z
main entity:
{"identifier":"Q2654156","url":"https://www.wikidata.org/entity/Q2654156"}
image:
fields total:
13
integrity:
15