Decoy effect
id:
decoy-effect-197-9665113
title:
Decoy effect
text:
In marketing, the decoy effect is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferences, it is completely dominated by o
brand slug:
wiki
category slug:
encyclopedia
description:
Phenomenon in marketing
original url:
https://en.wikipedia.org/wiki/Decoy_effect
date created:
date modified:
2024-01-09T06:18:23Z
main entity:
{"identifier":"Q205154","url":"https://www.wikidata.org/entity/Q205154"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/14/Decoy_pricing.svg","width":512,"height":384}
fields total:
13
integrity:
15