DAGMAR marketing
id:
dagmar-marketing-266-18128575
title:
DAGMAR marketing
text:
Defining Advertising Goals for Measured Advertising Results, abbr. DAGMAR was an advertising model proposed by Russel H. Colley in 1961.
brand slug:
wiki
category slug:
encyclopedia
description:
Model for measuring advertising effectiveness
original url:
https://en.wikipedia.org/wiki/DAGMAR_marketing
date created:
date modified:
2024-01-23T01:36:20Z
main entity:
{"identifier":"Q1151657","url":"https://www.wikidata.org/entity/Q1151657"}
image:
fields total:
13
integrity:
14