Customer switching
id:
customer-switching-313-6105497
title:
Customer switching
text:
In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor". Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising. Brand switching—as opposed to brand loyalty is the outcome of customer switching behaviour.
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing term
original url:
https://en.wikipedia.org/wiki/Customer_switching
date created:
date modified:
2024-03-12T08:30:36Z
main entity:
{"identifier":"Q24886087","url":"https://www.wikidata.org/entity/Q24886087"}
image:
fields total:
13
integrity:
14