Customer lifetime value
id:
customer-lifetime-value-247-15374231
title:
Customer lifetime value
text:
In marketing, customer lifetime value, lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques. Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected fut
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing concept
original url:
https://en.wikipedia.org/wiki/Customer_lifetime_value
date created:
date modified:
2024-04-11T02:38:28Z
main entity:
{"identifier":"Q1146253","url":"https://www.wikidata.org/entity/Q1146253"}
image:
fields total:
13
integrity:
14