Customer involvement management
id:
customer-involvement-management-250-8392400
title:
Customer involvement management
text:
Customer involvement management, CIM, is a marketing management method that takes customer orientation further than customer relationship management. CIM identifies and develops ways to involve customers in the business and product development process, such as design, marketing, sales, customer service, etc. The degree of involvement can be as far as to make the customer a part of the product, experience, and delivery. Within CIM, the product is considered a subset in what meets the customer's n
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Customer_involvement_management
date created:
date modified:
2023-05-17T14:04:52Z
main entity:
{"identifier":"Q13405527","url":"https://www.wikidata.org/entity/Q13405527"}
image:
fields total:
13
integrity:
13