Customer benefit package
id:
customer-benefit-package-198-6024925
title:
Customer benefit package
text:
A customer benefit package (CBP) forms as a part of the operations management (OM) toolkit. It involves a clearly defined set of tangible (goods) and intangible (services) features that the customer recognizes, purchases, or uses. This can be the real or perceived value that a customer experiences or believes they are receiving through dealing with a company.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Customer_benefit_package
date created:
date modified:
2024-03-09T13:05:51Z
main entity:
{"identifier":"Q17051669","url":"https://www.wikidata.org/entity/Q17051669"}
image:
fields total:
13
integrity:
13