Creative disruption
id:
creative-disruption-183-10203526
title:
Creative disruption
text:
Creative disruption was introduced in 1992 by TBWA's chairman Jean-Marie Dru. It refers to a radical change in a marketplace brought about by the overturning of existing conventions.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Creative_disruption
date created:
2013-05-29T20:07:17Z
date modified:
2024-09-07T01:21:57Z
main entity:
{"identifier":"Q17008061","url":"https://www.wikidata.org/entity/Q17008061"}
image:
fields total:
13
integrity:
14