Country-of-origin effect
id:
country-of-origin-effect-233-12816333
title:
Country-of-origin effect
text:
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other forms of value-creation aligned to a country. Since 1965, it has been extensively studied by researchers.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Country-of-origin_effect
date created:
date modified:
2023-10-13T14:40:00Z
main entity:
{"identifier":"Q5177177","url":"https://www.wikidata.org/entity/Q5177177"}
image:
fields total:
13
integrity:
13