Counterprogramming (film distribution)
id:
counterprogramming-film-distribution-239-2882283
title:
Counterprogramming (film distribution)
text:
In film distribution, counterprogramming is a studio's marketing strategy to distribute a film that appeals to audience demographics not targeted by another film or a non-film event. In 2003, a number of successes by specialty films during the summer season traditionally dominated by more commercial films inspired studios to release more specialty films in the summer as counterprogramming, rather than releasing them in the following autumn season. The strategy did not succeed because too many sp
brand slug:
wiki
category slug:
encyclopedia
description:
Film indutstry marketing strategy
original url:
https://en.wikipedia.org/wiki/Counterprogramming_(film_distribution)
date created:
date modified:
2024-03-13T12:27:33Z
main entity:
{"identifier":"Q17150965","url":"https://www.wikidata.org/entity/Q17150965"}
image:
fields total:
13
integrity:
14