Cost per lead
id:
cost-per-lead-318-11439348
title:
Cost per lead
text:
Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation. Contrary to cost per mille (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their
brand slug:
wiki
category slug:
encyclopedia
description:
Online advertising pricing model
original url:
https://en.wikipedia.org/wiki/Cost_per_lead
date created:
date modified:
2024-02-19T18:56:32Z
main entity:
{"identifier":"Q1136294","url":"https://www.wikidata.org/entity/Q1136294"}
image:
fields total:
13
integrity:
14