Cost per activity
id:
cost-per-activity-316-780373
title:
Cost per activity
text:
When a mobile consumer requests content in the form of, for example, e-vouchers, audio files or video clips, the advertiser is charged a nominal sum by the platform that supports the marketing campaign. Each request is defined as an "activity". The platform's pricing charges a cost-per-activity. The amount payable by the advertiser is a function of the number of requests for content from the consumer, multiplied by the agreed cost/activity. This pricing model was created by Mobilitrix, a mobile
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Cost_per_activity
date created:
date modified:
2022-08-30T08:10:06Z
main entity:
{"identifier":"Q5174804","url":"https://www.wikidata.org/entity/Q5174804"}
image:
fields total:
13
integrity:
13