Cost per action
id:
cost-per-action-162-5651467
title:
Cost per action
text:
Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit. Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser. In affiliat
brand slug:
wiki
category slug:
encyclopedia
description:
Measure of cost of online advertising
original url:
https://en.wikipedia.org/wiki/Cost_per_action
date created:
2005-02-27T06:38:54Z
date modified:
2024-08-27T19:59:37Z
main entity:
{"identifier":"Q796073","url":"https://www.wikidata.org/entity/Q796073"}
image:
fields total:
13
integrity:
15