Corporate DNA
id:
corporate-dna-169-13819996
title:
Corporate DNA
text:
Corporate DNA refers, in business jargon, to organizational culture. It is a metaphor based on the biological term DNA, the molecule that encodes the genetic instructions in living organisms. In a 1997 book, Gareth Morgan defined the corporate DNA metaphor as the "visions, values, and sense of purpose that bind an organization together" to enable individuals to "understand and absorb the mission and challenge of the whole enterprise". Lindgreen and Swaen define it as an "organization's culture a
brand slug:
wiki
category slug:
encyclopedia
description:
Factors underlying and affecting organizational culture
original url:
https://en.wikipedia.org/wiki/Corporate_DNA
date created:
2013-10-09T01:20:38Z
date modified:
2024-09-01T01:03:45Z
main entity:
{"identifier":"Q16248238","url":"https://www.wikidata.org/entity/Q16248238"}
image:
fields total:
13
integrity:
15