Cornelia Pechmann
id:
cornelia-pechmann-161-15427596
title:
Cornelia Pechmann
text:
Cornelia (Connie) Pechmann is an American academic and marketing research scholar. She is a Professor of Marketing at University of California, Irvine Paul Merage School of Business. Pechmann has published numerous papers and articles regarding the effects of advertising, product labeling, social media, brand names and retail store locations on consumers. She is known for her research on studying adolescents' response to pro and anti-tobacco and drug advertising. Her recent work examines the use
brand slug:
wiki
category slug:
encyclopedia
description:
American academic
original url:
https://en.wikipedia.org/wiki/Cornelia_Pechmann
date created:
2020-12-10T05:20:27Z
date modified:
2024-08-27T10:43:00Z
main entity:
{"identifier":"Q89234282","url":"https://www.wikidata.org/entity/Q89234282"}
image:
fields total:
13
integrity:
15