Contingency theory of accommodation
id:
contingency-theory-of-accommodation-232-2208195
title:
Contingency theory of accommodation
text:
The contingency theory of accommodation was proposed in 1997 by Amanda Cancel, Glen Cameron, Lynne Sallot and Michel Mitrook to highlight the pertinent factors of how a public relations practitioner facilitates communication between the organization and its external publics. As an alternative to the theory of excellence in public relations developed by James Grunig based on the 2-way symmetrical communication model in public relations, the contingency theory provides an alternative to the highly
brand slug:
wiki
category slug:
encyclopedia
description:
Theory in public relations
original url:
https://en.wikipedia.org/wiki/Contingency_theory_of_accommodation
date created:
date modified:
2023-12-05T18:40:17Z
main entity:
{"identifier":"Q5165354","url":"https://www.wikidata.org/entity/Q5165354"}
image:
fields total:
13
integrity:
14