Contextual advertising
id:
contextual-advertising-177-11849922
title:
Contextual advertising
text:
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other digital platforms, such as content displayed in mobile browsers. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behaviour. As advertisers and marketers increasingly prioritise brand safety and
brand slug:
wiki
category slug:
encyclopedia
description:
Role of language in advertising
original url:
https://en.wikipedia.org/wiki/Contextual_advertising
date created:
2005-10-21T17:01:52Z
date modified:
2024-09-04T04:59:53Z
main entity:
{"identifier":"Q1815904","url":"https://www.wikidata.org/entity/Q1815904"}
image:
fields total:
13
integrity:
15