Consumer behaviour
id:
consumer-behaviour-180-3033285
title:
Consumer behaviour
text:
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology,
brand slug:
wiki
category slug:
encyclopedia
description:
Study of individuals, groups, or organisations and all the activities associated with consuming
original url:
https://en.wikipedia.org/wiki/Consumer_behaviour
date created:
2004-06-26T10:03:10Z
date modified:
2024-09-05T08:58:17Z
main entity:
{"identifier":"Q301468","url":"https://www.wikidata.org/entity/Q301468"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/1/1e/%28Belgium%29_Galeries_Royales_St_Hurbert%2C_Brussels.jpg","width":2288,"height":1393}
fields total:
13
integrity:
16