Consumer adoption of technological innovations
id:
consumer-adoption-of-technological-innovations-196-7385850
title:
Consumer adoption of technological innovations
text:
Consumer adoption of technological innovations is the process consumers use to determine whether or not to adopt an innovation. This process is influenced by consumer characteristics, such as personality traits and demographic or socioeconomic factors, the characteristics of the new product, such as its relative advantage and complexity, and social influences, such as opinion leaders. In the context of technological innovations, the adoption process is also influenced by one or several new techn
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Consumer_adoption_of_technological_innovations
date created:
date modified:
2021-09-27T23:40:52Z
main entity:
{"identifier":"Q5164684","url":"https://www.wikidata.org/entity/Q5164684"}
image:
fields total:
13
integrity:
13