Conjoint analysis
id:
conjoint-analysis-166-13931496
title:
Conjoint analysis
text:
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes that make up an individual product or service. The objective of conjoint analysis is to determine what combination of a set of attributes is most influential on respondent choice or decision making. In a conjoint experiment, a controlled set of potential products or services, broken down by attribute, is shown to survey respondents. By analyzing how respond
brand slug:
wiki
category slug:
encyclopedia
description:
Survey-based statistical technique
original url:
https://en.wikipedia.org/wiki/Conjoint_analysis
date created:
2003-08-14T18:44:37Z
date modified:
2024-08-29T23:46:28Z
main entity:
{"identifier":"Q203973","url":"https://www.wikidata.org/entity/Q203973"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/8/89/Ice-cream-experiment-example.png","width":527,"height":634}
fields total:
13
integrity:
16