Competitor indexing
id:
competitor-indexing-319-1050064
title:
Competitor indexing
text:
Competitor indexing is a price setting technique used by marketers, in which a firm pegs the prices of its products those of a competitor. This may involve matching competitors' prices, or setting prices at a fixed amount or percentage above or below. This strategy is typically used by fringe firms in industries with one or two dominant companies, and is sometimes referred to as the "follow the leader" strategy. Its main advantage is convenience, as extensive marketing research and statistical a
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Competitor_indexing
date created:
date modified:
2020-11-20T17:40:58Z
main entity:
{"identifier":"Q5156366","url":"https://www.wikidata.org/entity/Q5156366"}
image:
fields total:
13
integrity:
13