Cognitive response model
id:
cognitive-response-model-196-1490884
title:
Cognitive response model
text:
The cognitive response model of persuasion locates the most direct cause of persuasion in the self-talk of the persuasion target, rather than the content of the message. Anthony Greenwald first proposed the theory in 1968. The cognitive response model shows that learning our cognitive responses to persuasion provides a basis for understanding the persisting effects of communication. Greenwald’s theory states that we remember our cognitive responses better than actual information presented to us.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Cognitive_response_model
date created:
date modified:
2024-03-02T22:02:59Z
main entity:
{"identifier":"Q5141237","url":"https://www.wikidata.org/entity/Q5141237"}
image:
fields total:
13
integrity:
13