Civic marketing
id:
civic-marketing-247-11032505
title:
Civic marketing
text:
Civic marketing is a type of image marketing where a business provides support or service within their community, and then the business potentially benefits from the favorable publicity that follows. The support and volunteer efforts are intended to generate publicity and create an unselfish, less commercial, more caring image for their brand. People frequently purchase brands that make them feel good about themselves. Buying brands whose employees volunteer their time and efforts to help others
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Civic_marketing
date created:
date modified:
2023-01-07T02:17:19Z
main entity:
{"identifier":"Q5124367","url":"https://www.wikidata.org/entity/Q5124367"}
image:
fields total:
13
integrity:
13