Christian Homburg
id:
christian-homburg-287-10349678
title:
Christian Homburg
text:
Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management. Furthermore, from 2006 until the 2010, Homburg was the exclusive managing director of the Mannheim Business School. In addition to his academic position, he is chairman of the scientific advisory committee of H
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wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Christian_Homburg
date created:
date modified:
2023-07-16T14:57:29Z
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