Channel stuffing

id: channel-stuffing-223-1058248
title: Channel stuffing
text: Channel stuffing, also known as trade loading, is a business practice in which a company, or a sales force within a company, inflates its sales figures by forcing more products through a distribution channel than the channel is capable of selling. This can be the result of a company attempting to inflate its sales figures. Alternatively, it can be a consequence of a poorly-managed sales force attempting to meet short-term objectives and quotas in a way that is detrimental to a company in the lon
brand slug: wiki
category slug: encyclopedia
description: Business practice used to inflate sales
original url: https://en.wikipedia.org/wiki/Channel_stuffing
date created: 2005-06-12T17:14:23Z
date modified: 2024-09-14T08:01:38Z
main entity: {"identifier":"Q5072512","url":"https://www.wikidata.org/entity/Q5072512"}
image:
fields total: 13
integrity: 15

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