Challenger brand
id:
challenger-brand-198-732514
title:
Challenger brand
text:
A challenger brand is a brand in an industry where it is neither the market leader nor a niche brand. Challenger brands are categorised by a mindset which sees they have business ambitions beyond conventional resources, and an intent to bring change to an industry. The establishment brand is the antithesis to the challenger brand, the market leader being the primary example of an establishment brand. Virgin Atlantic, BrewDog, Tyrells, innocent, Uber and Airbnb are all considered classic examples
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Challenger_brand
date created:
date modified:
2022-11-22T07:04:51Z
main entity:
{"identifier":"Q24964512","url":"https://www.wikidata.org/entity/Q24964512"}
image:
fields total:
13
integrity:
13