Cannibalization (marketing)
id:
cannibalization-marketing-171-9912715
title:
Cannibalization (marketing)
text:
In marketing strategy, cannibalization is a reduction in sales volume, sales revenue, or market share of one product when the same company introduces a new product.
brand slug:
wiki
category slug:
encyclopedia
description:
Reduced sales when new product is announced
original url:
https://en.wikipedia.org/wiki/Cannibalization_(marketing)
date created:
2011-09-23T09:43:45Z
date modified:
2024-09-01T10:31:39Z
main entity:
{"identifier":"Q1154300","url":"https://www.wikidata.org/entity/Q1154300"}
image:
fields total:
13
integrity:
15