Buying center
id:
buying-center-187-17074537
title:
Buying center
text:
A buying center, also called decision-making unit (DMU), brings together "all those members of an organization who become involved in the buying process for a particular product or service". The concept of a DMU was developed in 1967 by Robinson, Farris and Wind (1967). A DMU consists of all the people of an organization who are involved in the buying decision. The decision to purchase involves those with purchasing and financial expertise; those with technical expertise, and of course the top m
brand slug:
wiki
category slug:
encyclopedia
description:
Organizational behavior
original url:
https://en.wikipedia.org/wiki/Buying_center
date created:
2005-03-21T12:25:34Z
date modified:
2024-09-09T04:03:16Z
main entity:
{"identifier":"Q773574","url":"https://www.wikidata.org/entity/Q773574"}
image:
fields total:
13
integrity:
15