Buy Till you Die
id:
buy-till-you-die-280-17225251
title:
Buy Till you Die
text:
The Buy Till You Die (BTYD) class of statistical models are designed to capture the behavioral characteristics of non-contractual customers, or when the company is not able to directly observe when a customer stops being a customer of a brand. The goal is typically to model and forecast customer lifetime value. BTYD models all jointly model two processes: (1) a repeat purchase process, that explains how frequently customers make purchases while they are still "alive"; and (2) a dropout process,
brand slug:
wiki
category slug:
encyclopedia
description:
Class of statistical models
original url:
https://en.wikipedia.org/wiki/Buy_Till_you_Die
date created:
date modified:
2024-02-17T21:37:42Z
main entity:
{"identifier":"Q25112168","url":"https://www.wikidata.org/entity/Q25112168"}
image:
fields total:
13
integrity:
14