Burger King premium burgers
id:
burger-king-premium-burgers-207-6135406
title:
Burger King premium burgers
text:
As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. This program is intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quali
brand slug:
wiki
category slug:
encyclopedia
description:
Premium-marketed sandwich line
original url:
https://en.wikipedia.org/wiki/Burger_King_premium_burgers
date created:
2007-01-23T17:58:22Z
date modified:
2024-09-10T23:24:55Z
main entity:
{"identifier":"Q4764082","url":"https://www.wikidata.org/entity/Q4764082"}
image:
fields total:
13
integrity:
15