Bundy R. Bear
id:
bundy-r-bear-279-13363151
title:
Bundy R. Bear
text:
A series of advertisements featuring the Bundaberg Rum bear, a polar bear known as Bundy R. Bear, was produced by advertising agency Leo Burnett to align the product 'with a larrikin approach to Australian mateship'. The Bundaberg Rum bear first appeared in 1961. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience. The advertisements have been cited as a favourite among Australia's youth.
Bundaberg Rum has al
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Bundy_R._Bear
date created:
date modified:
2022-07-10T20:48:40Z
main entity:
{"identifier":"Q23073491","url":"https://www.wikidata.org/entity/Q23073491"}
image:
fields total:
13
integrity:
13