Brand valuation
id:
brand-valuation-256-7904031
title:
Brand valuation
text:
Brand valuation is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. The ISO 10668 standard specifies six key requirements for the process of valuing brands, which are transparency, validity, reliability, sufficiency, objectivity; and financial, behavioral, and legal parameters. Brand valuation is distinct from brand equity.
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing measurement
original url:
https://en.wikipedia.org/wiki/Brand_valuation
date created:
date modified:
2024-02-27T19:58:35Z
main entity:
{"identifier":"Q4956591","url":"https://www.wikidata.org/entity/Q4956591"}
image:
fields total:
13
integrity:
14