Brand tribalism
id:
brand-tribalism-222-3049801
title:
Brand tribalism
text:
A brand tribe is a concept in marketing that refers to ephemeral groups that enable connections among consumers sharing passions or interests. A brand tribe is part of a tribal marketing strategy fostering engagement among consumers, as opposed to emphasizing the functionality of products and services.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Brand_tribalism
date created:
2010-02-12T16:03:46Z
date modified:
2024-09-14T09:00:07Z
main entity:
{"identifier":"Q4956590","url":"https://www.wikidata.org/entity/Q4956590"}
image:
fields total:
13
integrity:
14