Brand safety
id:
brand-safety-185-6774890
title:
Brand safety
text:
Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online. In response to ads being placed next to undesirable content, companies have cut advertising budgets, and pulled ads from online advertising and social media platforms.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Brand_safety
date created:
2019-04-30T19:56:36Z
date modified:
2024-09-07T17:09:19Z
main entity:
{"identifier":"Q65066264","url":"https://www.wikidata.org/entity/Q65066264"}
image:
fields total:
13
integrity:
14