Brand preference
id:
brand-preference-259-8378280
title:
Brand preference
text:
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents which brands are preferred under assumptions of equality in price and availability. In layman's terms, brand preference relates to the psychological phenomenon where people have 'a favourite brand.' This can be driven by factors including a preference for the taste of the product or other sensory qualities; because the packaging may be appealing, or because the product was recommend
brand slug:
wiki
category slug:
encyclopedia
description:
Consumer psychology
original url:
https://en.wikipedia.org/wiki/Brand_preference
date created:
date modified:
2023-12-27T11:28:19Z
main entity:
{"identifier":"Q4956585","url":"https://www.wikidata.org/entity/Q4956585"}
image:
fields total:
13
integrity:
14