Brand equity
id:
brand-equity-194-18707827
title:
Brand equity
text:
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equ
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing term
original url:
https://en.wikipedia.org/wiki/Brand_equity
date created:
date modified:
2024-01-17T13:08:09Z
main entity:
{"identifier":"Q513100","url":"https://www.wikidata.org/entity/Q513100"}
image:
fields total:
13
integrity:
14