Brand community
id:
brand-community-195-6691929
title:
Brand community
text:
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other members. The term often refers to the intersection between brand, individual identity and culture.
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Brand_community
date created:
date modified:
2023-11-24T10:23:15Z
main entity:
{"identifier":"Q2989307","url":"https://www.wikidata.org/entity/Q2989307"}
image:
fields total:
13
integrity:
13