Brand awareness
id:
brand-awareness-168-8224800
title:
Brand awareness
text:
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making because purchasing cannot proceed unless a consumer is first aware of a product category and a
brand slug:
wiki
category slug:
encyclopedia
description:
Consumer awareness among household
original url:
https://en.wikipedia.org/wiki/Brand_awareness
date created:
2007-12-28T00:52:30Z
date modified:
2024-08-31T11:41:36Z
main entity:
{"identifier":"Q1900597","url":"https://www.wikidata.org/entity/Q1900597"}
image:
fields total:
13
integrity:
15