Brand activism
id:
brand-activism-194-18738166
title:
Brand activism
text:
Brand activism is one way business can play a role in processes of social, political, economic, or environmental change. Applying brand activism, businesses show concern not for profits but for the communities they serve, and their economic, social, and environmental problems, which allows businesses to establish value-based relationships with customers and prospects. Businesses express brand activism through the vision, values, goals, communication, and behavior of the businesses and its brands
brand slug:
wiki
category slug:
encyclopedia
description:
Type of activism in economy
original url:
https://en.wikipedia.org/wiki/Brand_activism
date created:
date modified:
2023-11-30T21:34:57Z
main entity:
{"identifier":"Q96373903","url":"https://www.wikidata.org/entity/Q96373903"}
image:
fields total:
13
integrity:
14