Bouba/kiki effect
id:
bouba-kiki-effect-220-6144
title:
Bouba/kiki effect
text:
The bouba–kiki effect, kiki–bouba effect, or takete–maluma phenomenon, is a non-arbitrary mental association between certain speech sounds and certain visual shapes. Most narrowly, it is the tendency for people, when presented with nonsense words such as bouba and kiki, to associate certain ones with a rounded shape and others with a spiky shape. Its discovery dates back to the 1920s, when psychologists documented experimental participants as connecting nonsense words to shapes in consistent way
brand slug:
wiki
category slug:
encyclopedia
description:
Non-arbitrary attachment of sounds to object shapes
original url:
https://en.wikipedia.org/wiki/Bouba/kiki_effect
date created:
2007-02-16T22:24:07Z
date modified:
2024-09-13T14:11:02Z
main entity:
{"identifier":"Q3274052","url":"https://www.wikidata.org/entity/Q3274052"}
image:
{"content_url":"https://upload.wikimedia.org/wikipedia/commons/e/e7/Booba-Kiki.svg","width":500,"height":255}
fields total:
13
integrity:
16