Blue Ocean Strategy
id:
blue-ocean-strategy-161-3996420
title:
Blue Ocean Strategy
text:
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new
brand slug:
wiki
category slug:
encyclopedia
description:
Marketing theory book
original url:
https://en.wikipedia.org/wiki/Blue_Ocean_Strategy
date created:
2006-03-01T00:49:50Z
date modified:
2024-08-27T04:29:51Z
main entity:
{"identifier":"Q885567","url":"https://www.wikidata.org/entity/Q885567"}
image:
fields total:
13
integrity:
15