Blissful ignorance effect
id:
blissful-ignorance-effect-279-16716320
title:
Blissful ignorance effect
text:
In consumer behaviour studies, the Blissful Ignorance Effect is when people who have good information about a product are not expected to be as happy with the product as people who have less information about it. This happens because the person who bought the product wants to feel like they have bought the right thing. However, if the person already knows how the product works they have a tougher time trying to justify the product to themselves if it has any problems. This effect illustrates how
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Blissful_ignorance_effect
date created:
date modified:
2024-01-10T19:01:31Z
main entity:
{"identifier":"Q4926898","url":"https://www.wikidata.org/entity/Q4926898"}
image:
fields total:
13
integrity:
13