Bernd Schmitt
id:
bernd-schmitt-274-2988007
title:
Bernd Schmitt
text:
Bernd Herbert Schmitt is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research and books, as well as speaking and consulting on customer experience, customer happiness, branding, innovation. He is noted for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like Experiential Marketing, Customer Experience Management, Big Think Strategy and Happy C
brand slug:
wiki
category slug:
encyclopedia
description:
German academic
original url:
https://en.wikipedia.org/wiki/Bernd_Schmitt
date created:
date modified:
2024-01-15T02:28:17Z
main entity:
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image:
fields total:
13
integrity:
14