Barcelona Principles
id:
barcelona-principles-256-17785130
title:
Barcelona Principles
text:
The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficiency of PR campaigns. They were the first overreaching framework for effective public relations and communications measurement. The Principles serve as a guide for practitioners to incorporate the ever-expanding media landscape into a transparent, reliable, and consistent framework. The Barcelona Principles
brand slug:
wiki
category slug:
encyclopedia
description:
original url:
https://en.wikipedia.org/wiki/Barcelona_Principles
date created:
date modified:
2023-10-30T15:33:59Z
main entity:
{"identifier":"Q17004662","url":"https://www.wikidata.org/entity/Q17004662"}
image:
fields total:
13
integrity:
13