Balance theory
id:
balance-theory-165-5092798
title:
Balance theory
text:
In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time. Heider proposed that "sentiment" or liking relationships are balanced if the affect valence in a system multiplies out to a positive result. Structural balance theory in social network analysis is the extension proposed
brand slug:
wiki
category slug:
encyclopedia
description:
Theory of attitude change
original url:
https://en.wikipedia.org/wiki/Balance_theory
date created:
2004-10-28T00:48:37Z
date modified:
2024-08-29T07:33:16Z
main entity:
{"identifier":"Q445546","url":"https://www.wikidata.org/entity/Q445546"}
image:
fields total:
13
integrity:
15